Meticulous rough--2907 Bayview Drive, Alameda, CA

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If you're a regular reader of this blog, you probably know of my loathing of Realtor(tm) marketing copy. I have nothing against sales-y writing in principle--when you have to sell things, you have to write about them. It's the empty cliché-ridden nonsense that gets me.

Today's diamond in the rough is a middling example of copywriting incompetence and agent arrogance.

Original condition but meticulously maintained. One-level [...] Diamond in the rough, and priced right
Now what exactly is a meticulously maintained diamond in the rough? Is it like a moderately old Ming dynasty Dixie cup? A compact luxury Yugo sport-utility limousine?

And no, you're not priced right, mister meticulous diamond. Your original-condition house on the lagoon is a cookie-cutter 60s rancher on a dime-sized lot:

2 bedrooms, 2 bathrooms, 1,307 sqft, 3,390-sqft lot, MLS(r) #40369062, $620,000
And it's on the wrong section of the lagoon.

lagoon-yes-no.jpgSee?

So $476 / sqft for a house on a lot the size of a motorcycle garage? That might be priced right for your seller, but it's still overpriced.

2 Comments

KCG said:

It's actually a "duet" so it's even less desirable and seems like it's trying to come off as a regular old SFH.

"Original condition but meticulously maintained"="I cleaned every week but I never updated a thing!"

Mark94502 Author Profile Page said:

Best. Graphic. Ever.

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This page contains a single entry by L. Opine published on September 18, 2008 4:32 PM.

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